Pricing
Built for how marketing teams actually buy
Predictable subscription at the platform level, usage-based where it counts. Start with the data foundation and add the agents and modules your team actually uses.
Substrate — The Data Foundation
Annual subscription tiers
One predictable platform subscription scaled to your data volume. Every tier includes the full Substrate foundation and Darwin interface.
Small
$30K
/ year
2 agents included
Core data volume
Data unification & normalization
Custom marketing ontology
KPI semantic definitions
Exposure & journey datasets
Darwin conversational interface
Medium
$60K
/ year
5 agents included
Growing teams
Everything in Small
Higher data volume tier
Expanded channel coverage
Agent bundle eligibility
Large
$30K
/ year
2 agents included
Core data volume
Everything in Medium
Maximum data volume tier
Dedicated success manager
SSO & advanced security
Enterprise
Custom
Unlimited agents
SSO · Dedicated support
Everything in Large
Unlimited data volume
Custom SLA & uptime guarantees
Private cloud / on-premise option
Custom integrations & onboarding
Darwin Add-Ons
Put the Substrate to Work
Darwin Add-Ons
Measurement & Optimization (M+O)
$65K
per instance / year
Marketing mix modeling, multi-touch attribution, real-time budget optimization, and KPI tracking. UI & chat capability included.
First KPI
$15K
Additional KPIs
$10K ea
Usage-based
DIY Agents
Token / credit model
Build custom agents directly on Substrate with a flexible token-and-credit model that scales with your usage — no seat minimums.
Credits reset annually · Mix & match with any Substrate tier
Agent Workflow Bundles
Menu-select by use case
Subscription-priced bundles purchasable by workflow. Mix and match the agent teams your use cases call for.
Audiences & Journeys
— Journey Architect
— CDP scoring
— Audience buying enrichment
Generative Measurement & Optimization
— Attribution Scientist
— Growth Strategist / Planner
— Benchmarker
Marketing Mix Modeling
— MMM agent
— Meridian data prep
— Robyn data prep
Reporting & Visualization
— PPT generator
— BI data connect
— Dashboard agent
Data Management & Governance
— Orchestrator
— Librarian
— TechOps agent
Data Preparation & Activation
— File upload & validation
— Data source onboarding
— Creative performance feed
Talk to the team.
Not sure which tier fits? We’ll map your data volume and use cases to the right starting point.