Success stories

By halving conversion budgets and leaning into upper-funnel brand investment, a North American telecom provider unlocked hidden media efficiency — and reignited growth.

By shifting to full-funnel measurement and a 70/30 brand-to-performance split, a North American credit union turned a new fee-based product launch into outsized member growth.

By modernizing its measurement infrastructure, a leading insurer unified fragmented data across channels and regions — unlocking real-time insights and 4X greater ad efficiency.

A global sporting goods retailer entering the Canadian market used Marketing Evolution to gain real-time, full-funnel visibility into what actually drove omnichannel traffic and revenue — and found radio at the top.

A top U.S. health insurer with $100M+ in annual media spend used Darwin's scenario planning to optimize across nine regions and three full-funnel KPIs.

A bank launching a new chequing account used Darwin to validate its audience and targeting approach — proving that "growth mindsetters" converted better than their traditional audience.

A global automotive manufacturer with a $400M media budget used Darwin to prove TV's long-term brand value and shift spend to digital without sacrificing performance.

A century-old North American insurer used Darwin to safely experiment with TV and digital video — proving upper-funnel investment drives lower-funnel efficiency and delivering 7% member growth in under a year.

A direct-to-consumer women's healthcare company was over-indexed on Facebook despite rising CAC. Darwin revealed YouTube as the stronger channel — and the pivot paid off immediately.

A U.S. bank with 200M+ customer accounts and $100M+ in annual media spend used Darwin to prove that advertising one product lifts the entire portfolio, reshaping how they allocated budget across divisions.