About Us
Twenty-five years of
measurement science, rebuilt
We make marketing knowable.
A brief history
Our Story
Our Philosophy
Life is full of surprises: the perfect open parking spot, the game-winning three-pointer, your third child.
But we think the performance of your marketing should not be one of those.
The world is a topsy turvy place, so while we don't purport to predict the future, we do know how to spot a trend long before it takes hold, thanks to a little thing called econometric science.
And while that type of trendspotting may not land us on any best-dressed lists (hard to believe when you see our headshots), it is the type that does wonders at mitigating risk when it comes to your marketing investment.
So while "no surprises" may not be a philosophy we live by, it is exactly how we think marketing should work.
That is why we named our marketing intelligence foundation the Substrate.
Substrate (noun): the foundational layer, underlying surface, or base material upon which an organism lives or a chemical reaction occurs.
We strive to make marketers infinitely more powerful by providing the substrate from which new material — insight, foresight, decisions and actions — can grow.
Our Approach
Built with intention. From the science to the service.
Built, not borrowed
We own the infrastructure. No black boxes, no vendor lock-in.
Causal, not correlative
True incrementality grounded in econometric rigor.
Privacy by design
Person-level intelligence — no cookies, no identity graphs.
Value that compounds
Every decision improves the Substrate. Smarter over time.
High-touch service
Senior practitioners, not account managers. The team that scopes it builds it.
Leadership
The people behind
Marketing Evolution
Stephen Williams
Chief Executive Officer
Winston Bradley
Chief Operating & Analytics Officer
John Matthews Czuj
Chief Growth Officer
Tim Harlow
Chief Financial Officer
Curtis Harvey
Chief Information Officer
Nicole Scroggins
Head of Product
Chris Peterson
Head of Engineering
Samantha Livingston
Head of Marketing
From the Blog
Latest thinking
Marketing Evolution
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Is Your Data AI-Ready? A Fireside Chat with Citi
How leading enterprises are closing the gap between AI adoption and measurable marketing performance
Stephen Williams, CEO
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New Era for Marketing Measurement
Mevo Raises New Funding to Power the Future of Marketing Intelligence
Marketing Evolution
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The Missing Link Between AI Ambition and Marketing Impact
The promise of AI is real, but so are the gaps. From disconnected data to siloed systems, marketing transformation stalls without unified measurement and real-time intelligence.
Stop reporting on last quarter. Start deciding on the next one.
Join the marketing teams who plan smarter, measure better, and act faster with Marketing Evolution.