The Performance Divide How Data Foundations Determine AI ROI in Marketing
71% say their data is AI-ready. 37% meet foundational data conditions. Only 3% see consistent AI performance improvement. Based on research with 150+ senior marketing leaders, new research reveals where AI readiness breaks down and what drives performance.
by Marketing Evolution
71% of marketing leaders say their data is AI-ready — yet only 37% meet the foundational data conditions, and just 3% see consistent AI performance improvement.
Based on research with 150+ senior marketing leaders, this report reveals where AI readiness breaks down and what actually drives performance.