About this webinar:

55-minute session

AI adoption is accelerating. Consistent performance improvement is not.

71% of marketing leaders say their organization is AI-ready. Only 37% meet the data conditions required to sustain performance.

The gap isn’t about tools or models. It’s about the data foundation.

In this session, John Matthews (Marketing Evolution) and Kristen Eng (Citi) explore what separates organizations driving measurable marketing ROI from those still struggling to translate AI adoption into performance.

In this session, you’ll learn:

• Why unified data foundations determine measurable ROI

• How to pressure-test strategy before committing spend

• What it takes to modernize data infrastructure and align cross-functional teams

• How to remove bottlenecks and accelerate the path from insight to action