Webinar: If You Can't Trust the Data, What's It All For?
Conflicting definitions, drifting taxonomies, competing claims. Where to start when you can't fix it all at once.
by Marketing Evolution
About this webinar:
50-minute session
Add up the conversions your marketing platforms claim, and the total often exceeds what the business recorded. Each platform has its own definitions, attribution windows, and an incentive to take credit.
Marketers spend hours reconciling conflicting reports. The bigger cost is distorted decisions. Fragmented identities, drifting taxonomies, and incomplete journeys change what gets credit and where budgets go.
Marketing Evolution COO Winston Bradley and CEO Stephen Williams discuss how to build, validate, and maintain trustworthy measurement at enterprise scale.
In this session, you’ll learn:
How to tackle years of conflicting definitions, inconsistent taxonomies, and incomplete data
Why unifying data doesn't make it meaningful
How to build a foundation that survives changes to the business
Where to start when you can't fix it all at once
Why AI amplifies bad data instead of fixing it