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For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for...

Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional...

How do effective marketers predict the impact of their strategies with precision?

Are your traditional marketing strategies not producing the expected outcomes? Assuming the answer is yes, we always strive for better outcomes. In...

Marketing is ever-evolving, with new trends and strategies emerging constantly. However, there are a few fundamental controversial truths that many...

Marketing investment optimization is critical in today's fast-paced corporate environment because it enables marketers to effectively utilize their...

The advertising industry has undergone significant change, with new technologies and strategies constantly emerging. One recent innovation that is...

Data privacy regulations are becoming increasingly important for marketers. Due to increases in data breaches and data privacy concerns, governments...

The marketing industry constantly changes, and new techniques and technologies are being developed daily. One promising development is the growth of...